AT&T Retail – Holiday 2024 Toolkit Animation
Partnered with The Refinery to produce a $150K motion graphics package for AT&T Retail’s Holiday 2024 campaign. Delivered 15 master assets in both vertical and horizontal formats, scaled into 300+ sub-aspect ratios and resolutions. Toolkit assets were integrated into 200+ final video deliverables deployed across North American retail locations.
AT&T Retail – Holiday 2023
Oversaw a $1.4MM integrated production spanning photography, live-action, animation, and post. Partnered with The Mill to bring the Holiday Toolkit to life – including custom type animation, dynamic transitions, an animated AT&T gift box store, and the debut of “Ty,” an original ribbon character. Delivered 350+ assets for in-store retail screens across North America.
Hasbro – Trolls World Tour: Pop-to-Rock Poppy
Lead agency producer on a $250K live-action and VFX-heavy production synced with the release of Trolls World Tour. Brought Pop-to-Rock Poppy’s transformation to life in a playful, music-driven spot. Delivered a suite of assets for broadcast and digital, timed to align with the film’s launch and toy rollout.
Frito-Lay – Tostitos Fiesta Remix
Supported production of a $350K live-action campaign featuring Danny Trejo and Sofía Reyes. Coordinated across shoot logistics, post-production, and VFX to help bring the colorful, animated “poof” to life. Delivered 40+ assets including the hero spot, cutdowns, and social-first versions for both paid and organic channels.
Hasbro – Power Rangers Beast Morphers
Lead agency producer on a $300K live-action campaign featuring custom stop-motion animation. Managed production from shoot through post, coordinating complex creative elements to bring the Power Rangers universe to life for broadcast and digital channels.
TBWA\Media Arts Lab – Apple Global Localization Campaigns
Supported lead producer in adapting high-profile Apple campaigns across 30+ languages and international markets. Managed asset tracking and delivery for broadcast, digital, and social platforms. Campaigns included iPhone XS, Face ID, Privacy on iPhone, iPhone 11 Pro, Brand Holiday, and Behind the Mac.