Commercial Campaigns
Led integrated commercial campaigns across live-action, animation, and post-production for national brands.
Managed complex productions from pre-production through final delivery, aligning creative vision with timelines, budgets, and cross-functional teams.
The Joint Chiropractic – Brandon Signature Patient Story
Led end-to-end execution of a long-form patient testimonial as part of The Joint’s Signature Patient Stories campaign. Produced the piece while managing casting, interviews, client communication, shoot, and post-production.
Working with a lean budget and small crew, focused on authentic, emotional storytelling to create a piece that feels both intimate and elevated. One of two patient stories delivered for the campaign, with 14 total deliverables across both videos.
AT&T Retail – Holiday 2024 Toolkit Animation
Led development of a $150K motion graphics toolkit for AT&T Retail’s Holiday 2024 campaign in partnership with The Refinery. Produced the asset package while managing workflows across design, animation, and delivery.
Delivered 15 master assets in both vertical and horizontal formats, scaled into 300+ variations. Toolkit assets were integrated into 200+ final video deliverables deployed across North American retail locations.
AT&T Retail – Holiday 2023
Supported execution of a $1.4MM integrated campaign spanning photography, live-action, animation, and post-production for AT&T Retail’s Holiday 2023 initiative, with ownership of post-production workflows and delivery.
Partnered with The Mill to bring the Holiday Toolkit to life, including custom type animation, dynamic transitions, an animated AT&T gift box store, and the debut of “Ty,” an original ribbon character.
Led post-production coordination and asset delivery, resulting in 350+ assets deployed across North American retail screens.
Hasbro – Trolls World Tour: Pop-to-Rock Poppy
Led a $250K live-action and VFX-heavy campaign for Hasbro’s Trolls World Tour, serving as agency producer and managing execution from shoot through post.
Brought Pop-to-Rock Poppy’s transformation to life in a playful, music-driven spot. Delivered a suite of assets for broadcast and digital, timed to align with the film’s launch and toy rollout.
The Joint Chiropractic – Mountain Biker
Led execution of a regional broadcast and paid social campaign for The Joint Denver Co-Op, spotlighting the active lifestyle of local Coloradans and the role chiropractic care plays in keeping them moving. Produced the spot while managing pre-production, including budgeting, casting, scheduling, and location scouting.
Oversaw VO casting and live sessions, post-production (color, edits), and client communication through final delivery.
Frito-Lay – Tostitos Fiesta Remix
Supported production of a $350K live-action campaign featuring Danny Trejo and Sofía Reyes, coordinating across shoot logistics, post-production, and VFX.
Played a key role in bringing the animated “poof” effect to life, helping align teams across production and post. Delivered 40+ assets including the hero spot, cutdowns, and social-first versions for both paid and organic channels.
Hasbro – Power Rangers Beast Morphers
Led a $300K live-action campaign for Hasbro’s Power Rangers Beast Morphers, serving as agency producer and managing execution from shoot through post.
Coordinated cross-functional teams and complex creative elements, including custom stop-motion animation, to bring the Power Rangers universe to life for broadcast and digital channels.
TBWA\Media Arts Lab – Apple Global Localization Campaigns
Supported execution of global Apple campaigns across 30+ languages and international markets, partnering closely with the lead producer to adapt creative for regional deployment.
Managed asset tracking and delivery across broadcast, digital, and social platforms, ensuring alignment across teams and markets. Campaigns included iPhone XS, Face ID, Privacy on iPhone, iPhone 11 Pro, Brand Holiday, and Behind the Mac.