Creator & Social Campaigns

Led ongoing creator-led and social-first campaigns for The Joint Chiropractic, focused on scalable content production and performance-driven creative.
Managed concepting, creator sourcing, location outreach, and end-to-end execution across multiple campaign cycles.

My First Neck Adjustment

Concept Type: Reaction / Hook

Creator-led testimonial concept built around a genuine first-time reaction, designed to hook attention quickly and drive engagement. Balances authentic storytelling with clear value messaging around convenience and ease of care.

Hard Work

Concept Type: Persona / Problem–Solution

Persona-driven concept centered on a delivery driver, designed to reflect a relatable, real-life use case. Uses a problem/solution narrative to highlight convenience, accessibility, and the ability to fit care into a busy, on-the-go schedule.

You Have Time For This

Concept Type: Offer / Lifestyle Hook

Creator-led concept designed to address a common barrier to care (lack of time) by framing chiropractic visits as quick, flexible, and easy to fit into a daily routine. Combines lifestyle storytelling with clear value messaging to highlight accessibility, convenience, and low cost of entry.